VALLEY NATIONAL

With outposts popping up from Beantown to Venice Beach, Silicon Valley has effectively been franchised. Herewith, a guide to the quirks, customs, and cultures of these cross-country tech hubs

ADAM LEFF

RICHARD RUSHFIELD

SILICON VALLEY

SILICON ALLEY

SILICON BEACH

BOSTON

MOTTO

MAYOR

GAME/HOBBY

CLUBHOUSE

POWER DRINKS

PICKUP SPOT

MOTHERSHIP

SEE THEMSELVES AS

ELDER STATESMAN

LIVES IN

SIGNATURE LOOK

COMPANIES

ENEMY HUB

TRIES TO IGNORE

Fail early, fail often.

Marc Andreessen,

Andreessen Horowitz

The Settlers of Catan, kite surfing

Buck's restaurant

Bar at Rosewood Sand Hill

Antonio's Nut House

Apple

The next Steve Jo bs

Bill Campbell, Intuit

Underground mansion

Jeans, company T-shirt, fashion socks

Google, Facebook, Apple, Linkedin

San Francisco

Patent lawyers

Minimum viable product

David Karp, Tumblr

Mafia. Off-the-grid exotic

travel.. .while blogging

Lure Fishbar

Ace Hotel

Tom YJerry's

IAC

The next Jack Dorsey

Fred Wilson, Union Square Ventures

Williamsburg loft space

Jeans, untucked plaid button-down shirt

Thmblr, Etsy, Foursquare, Gilt Groupe,

AOL Huffington Post Media Group

Silicon Valley

Wall Street

"You can go su~fingin the mommy code by day and the weather ii better than Palo Alto."~

Paige Craig~ investor

Beach volleyball, schralping

Intelligentsia Coffee Tea

Oscar's

Whole Foods on Lincoln

Demand Media (parent of cHow)

The nextAshton Kutcher

Elon Musk, SpaceX, TeslaMotors, SolarCity

512 RoseAvenue building

Flip-flops

Viddy, ShoeDazzle, BeachMint, Jibjab

Austin

Gold~c Gym

Show up and say yes.

Joi Ito, MiTMedia Lab

Cambridge cycling, Ultimate Frisbee

Voltage Coffee YArt

Newton Marriott

MiTMuseum

iRobot (parent ofRoomba)

The nextMark Zuckerberg

Nicholas Negroponte, MiTMedia Lab

Condominium at Dockside Place

Zip-down hoodie

ThpAdvisor, Rue La La, Gazelle,

Harmonix, Zipcar

Silicon Alley

Drunken sports fans