Nicolos Rachline, editor and publisher of Above Magazine, has little time for the pious or doomsaying elements of the ecological movement. Instead he has taken his cue from Dostoyevsky’s enigmatic phrase “Beauty will save the world” and dedicated his finely turned magazine “For the Earth.” “The last thing I would want as a reader is to be lectured,” he explains. “And that’s the essence—try not to be boring.” Article subjects range from Sir Richard Branson’s grand eco-strategy and the eco-modeling of Pre-Raphaelite beauty Lily Cole to the eco-passion of Kathleen “Kick” Kennedy, daughter of environmental-law professor Robert Kennedy Jr., and the fascinating plans of millionaire philanthropist Paul Lister to re-introduce wolves, bears, and lynx to a remote Scottish glen. Initially, Rachline, grandson of Marcel Bleustein-Blanchet, the founder of the advertising giant Publicis, purchased the Londonbased Above as it was, a fashion magazine. “I quickly realized it was not fun at all. Zero fun. Dealing with those egos in that world.” Soon after, he was steering his motorboat round the bay of St. Tropez to visit his old friend Peter Beard in Cassis when he saw the multitudes of jellyfish that are now an annual plague across the Mediterranean: “It was an epiphany.” Beard suggested he simply switch the focus of the magazine from fashion to nature. Today, the quarterly publication, which sells for $10, concentrates on what can be done to maintain the vitality of the planet. “It’s such a vast subject, and it involves everything around us.”