Another Pretty F.

Simon F.'s last initial is a lot like his songs: both sound like sex. Londonbred Simon, twenty-six, admits, "My music is brash bump and grind." (But he insists F. remain a mystery.) MTV viewers remember the graphic video from his 1984 album, Gun. Now his second LP, Never Never Land (Warner Bros.), welds the danceable thrust of Bowiehaunted vocals to wraparound arrangements reminiscent of Roxy Music. With Madonna manager Freddy DeMann behind him professionally, the private Simon is a red-hot single. He's already heartthrobbed up the romantic charts with teen vixen Molly Ringwald and Vogue's fashion princess Elizabeth Saltzman. Future conquests? Simon says: "Ann-Margret should be poised for a new generation of Oedipal rock 'n' rollers."

Angela Janklow